I know that some people (Praticuarilly the British people) like saying his name is Born. (They also seem to mix up which one is Benny and which one is Bjorn...)
I have a friend who once told me that his name is pronounced with a very short O, sort of like this: Bjirn.
Another friend of mine pronounces his name as Bay-orn.
I'm just going to pronounce his name the way its spelled: Bjorn. And something that everyone should remember is that the Swedish people pronounce their Js as Ys. (That's why people like saying that Swedish people say "Yah" a lot, when they're just saying "Yes" in Swedish, which is "Ja".)
